Services

One idea.Every product.

New releases that bring in new revenue. We work alongside your kit supplier: you keep your deal, we bring the concept, the designs and the launch.

Concept kit: blue and white hooped shirt with scarlet collar and cuffs
Concept kit: salmon pink pinstripe shirt with black V-neck and red side panels
Concept kit: shirt halved in navy and pink with a white grandad collar
Concept kit: orange and black striped shirt with black V-neck
Concept

The original 1877 blue and white hoops, back for the 150th, with scarlet trim.

Supporters in red club shirts gathered in a street before a matchMatchday, outside the ground
Most requested

Special & anniversary kits

Limited releases for the moments that matter.

  • Concept and artwork
  • Numbered editions
  • Supplier tech pack
On the pitch

Home, away & third

Season kits designed with your technical supplier.

  • Full kit set
  • Goalkeeper kits
  • Training wear direction
Off the pitch

Lifestyle capsules

Clothing that reaches fans who'd never buy a replica.

  • 4–8 piece ranges
  • British makers sourced
  • Costing and pricing
The launch

Launch campaigns

Film, photography and a drop plan, from the team behind TayTay Social.

  • Creative concept
  • Shoot and film
  • Social rollout
The shop

Club shop creative

Make the online store look as good as the product.

  • Product photography
  • Range architecture
  • Store design
Season-long

Creative partnership

One visual language across every release, all season.

  • Release calendar
  • Ongoing art direction
  • Quarterly reporting

Small fee. We earn when you earn.

Scoped up front

1

Concept sprint

Three weeks, fixed fee. Archive research and one release concept, so you see how we think before committing.

2

Release project

A full special kit or capsule, from design to launch. A small upfront fee plus a share of what it sells, or a single fixed fee if you prefer.

3

Season partner

Creative direction across kits, clothing and campaigns for the whole season.

Questions clubs ask

We already have a kit supplier.

Good. We design to their specification and hand over files they can produce. Your deal, production and retail stay exactly as they are.

How do you charge?

Two ways. A small upfront fee plus a share of sales on the products we design, so we only do well when you do. Or one fixed fee, agreed before we start.

Who owns the designs?

Once a project is paid, the club owns the final designs. Rights are agreed in writing before any work starts. Speculative concepts we share are always labelled as concepts and never sold.

How far ahead should we talk?

Kit designs are often signed off a year or more before release. For a special or anniversary kit, the earlier the better.

Can you make the clothing too?

For capsule pieces outside your kit deal, we can source makers, manage samples and hand you finished stock options.

Do you only work with EFL clubs?

The EFL is our focus, but we work with any club that has a story worth telling.

Got something coming up? Want more revenue?

Start a project →