/* TayTay FC — matchday-programme studio site. Pure white, ink type, one claret thread. */
:root{
  --paper:#FFFFFF;
  --ink:#16130F;
  --ink-2:#3E3933;
  --muted:#6B645C;
  --rule:#E7E2DA;
  --chalk:#F7F4EF;
  --claret:#7A1E2C;
  --claret-2:#A3283B;
  --display:"Big Shoulders Display","Arial Narrow",Impact,sans-serif;
  --body:"Newsreader",Georgia,"Times New Roman",serif;
  --mono:"IBM Plex Mono",ui-monospace,Menlo,monospace;
  --ease:cubic-bezier(.2,.75,.15,1);
  --wrap:1240px;
  --head:64px;
  color-scheme:light;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;background:var(--paper)}
html.snap{scroll-snap-type:y mandatory}
body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--body);font-size:18px;line-height:1.55;-webkit-font-smoothing:antialiased;overflow-x:hidden}
img{max-width:100%}
a{color:inherit}
p{margin:0}
h1,h2,h3{margin:0;font-family:var(--display);font-weight:900;text-transform:uppercase;line-height:.9;letter-spacing:.005em;text-wrap:balance}
:focus-visible{outline:2px solid var(--claret);outline-offset:3px}
.wrap{max-width:var(--wrap);margin-inline:auto;padding-inline:clamp(16px,4vw,48px)}
.eyebrow{font-family:var(--mono);font-size:12px;letter-spacing:.16em;text-transform:uppercase;color:var(--claret)}
.mono{font-family:var(--mono);font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:var(--muted)}
.accent{color:var(--claret)}

/* ---------- header ---------- */
.site-head{position:fixed;top:env(safe-area-inset-top,0px);left:0;right:0;z-index:50;height:var(--head);background:rgba(255,255,255,.92);backdrop-filter:blur(10px);-webkit-backdrop-filter:blur(10px);border-bottom:1px solid transparent;transition:border-color .3s}
.site-head.scrolled{border-bottom-color:var(--rule)}
.site-head .wrap{height:100%;display:flex;align-items:center;justify-content:space-between;gap:20px}
.logo{display:flex;align-items:baseline;gap:10px;text-decoration:none}
.logo b{font-family:var(--display);font-weight:900;font-size:28px;text-transform:uppercase;letter-spacing:.02em;line-height:1}
.logo span{font-family:var(--mono);font-size:10px;letter-spacing:.16em;text-transform:uppercase;color:var(--muted)}
.nav{display:flex;align-items:center;gap:28px}
.nav a{font-family:var(--mono);font-size:12px;letter-spacing:.12em;text-transform:uppercase;text-decoration:none;color:var(--ink-2);position:relative;padding-block:6px}
.nav a::after{content:"";position:absolute;left:0;right:0;bottom:0;height:2px;background:var(--claret);transform:scaleX(0);transform-origin:right;transition:transform .45s var(--ease)}
.nav a:hover::after,.nav a[aria-current="page"]::after{transform:scaleX(1);transform-origin:left}
.nav a[aria-current="page"]{color:var(--ink)}
.nav .btn{padding:10px 16px}
.nav .btn::after{display:none}
.burger{display:none;background:none;border:0;width:44px;height:44px;cursor:pointer;position:relative}
.burger i{position:absolute;left:10px;right:10px;height:2px;background:var(--ink);transition:transform .4s var(--ease),opacity .2s}
.burger i:nth-child(1){top:16px}.burger i:nth-child(2){top:22px}.burger i:nth-child(3){top:28px}
.menu-open .burger i:nth-child(1){transform:translateY(6px) rotate(45deg)}
.menu-open .burger i:nth-child(2){opacity:0}
.menu-open .burger i:nth-child(3){transform:translateY(-6px) rotate(-45deg)}
.mobile-menu{position:fixed;inset:0;z-index:45;background:var(--paper);padding:calc(var(--head) + 32px + env(safe-area-inset-top,0px)) 24px 32px;display:flex;flex-direction:column;gap:6px;transform:translateY(-100%);transition:transform .6s var(--ease)}
.menu-open .mobile-menu{transform:none}
.mobile-menu a{font-family:var(--display);font-weight:900;font-size:clamp(48px,14vw,84px);text-transform:uppercase;text-decoration:none;line-height:1;opacity:0;transform:translateY(24px);transition:opacity .4s,transform .6s var(--ease)}
.menu-open .mobile-menu a{opacity:1;transform:none}
.menu-open .mobile-menu a:nth-child(2){transition-delay:.05s}.menu-open .mobile-menu a:nth-child(3){transition-delay:.1s}.menu-open .mobile-menu a:nth-child(4){transition-delay:.15s}.menu-open .mobile-menu a:nth-child(5){transition-delay:.2s}
.mobile-menu a[aria-current="page"]{color:var(--claret)}
@media (max-width:860px){.nav{display:none}.burger{display:block}}

/* ---------- buttons ---------- */
.btn{display:inline-flex;align-items:center;gap:10px;font-family:var(--mono);font-size:13px;letter-spacing:.1em;text-transform:uppercase;text-decoration:none;padding:15px 22px;border:1.5px solid var(--ink);color:var(--ink);background:transparent;position:relative;overflow:hidden;isolation:isolate;transition:color .35s}
.btn::before{content:"";position:absolute;inset:0;background:var(--ink);transform:translateY(101%);transition:transform .45s var(--ease);z-index:-1}
.btn:hover{color:var(--paper)}
.btn:hover::before{transform:none}
.btn .arr{display:inline-block;transition:transform .35s var(--ease)}
.btn:hover .arr{transform:translateX(5px)}
.btn.solid{background:var(--claret);border-color:var(--claret);color:#fff}
.btn.solid::before{background:var(--ink)}
.btn.solid:hover{border-color:var(--ink)}
.link-arrow{font-family:var(--mono);font-size:13px;letter-spacing:.1em;text-transform:uppercase;text-decoration:none;display:inline-flex;gap:10px;align-items:center;border-bottom:1.5px solid currentColor;padding-bottom:4px}
.link-arrow .arr{transition:transform .35s var(--ease)}
.link-arrow:hover .arr{transform:translateX(6px)}

/* ---------- reveal motion ---------- */
.rv{transition:opacity .9s var(--ease),transform .9s var(--ease);transition-delay:var(--d,0s)}
html.js .rv.armed{opacity:0;transform:translateY(42px)}
html.js .rv.armed.from-left{transform:translateX(-48px)}
html.js .rv.armed.scale{transform:scale(.92)}

/* kinetic headline */
.kinetic .line{display:block;overflow:hidden;padding-bottom:.04em}
.kinetic .w{display:inline-block;animation:rise 1s var(--ease) both;animation-delay:var(--d,0s)}
@keyframes rise{from{transform:translateY(105%)}to{transform:none}}

/* ticker */
.ticker{border-block:1.5px solid var(--ink);overflow:hidden;background:var(--paper);white-space:nowrap}
.ticker .track{display:inline-flex;gap:48px;padding-block:14px;animation:marquee 38s linear infinite;will-change:transform}
.ticker span{font-family:var(--display);font-weight:800;font-size:26px;text-transform:uppercase;letter-spacing:.02em;display:inline-flex;align-items:center;gap:48px}
.ticker span::after{content:"";width:10px;height:10px;background:var(--claret);display:inline-block;transform:rotate(45deg)}
@keyframes marquee{to{transform:translateX(-50%)}}

/* page wipe */
.wipe{position:fixed;inset:0;z-index:100;background:var(--claret);transform:translateY(100%);pointer-events:none;display:grid;place-items:center}
.wipe b{font-family:var(--display);font-weight:900;font-size:clamp(40px,8vw,96px);color:#fff;text-transform:uppercase;opacity:0;transition:opacity .2s .15s}
.leaving .wipe{transform:none;transition:transform .5s var(--ease)}
.leaving .wipe b{opacity:1}

/* photography */
.photo{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;display:block;filter:saturate(.92) contrast(1.06)}
.photo.drift{transform:scale(1.12);transition:transform 7s cubic-bezier(.2,.6,.2,1)}
.photo.drift.go{transform:scale(1)}
.photo-band{position:relative;height:clamp(280px,56vh,620px);overflow:hidden;border-bottom:1.5px solid var(--ink)}
.photo-band .cap{position:absolute;left:clamp(16px,4vw,48px);bottom:20px;z-index:2;font-family:var(--mono);font-size:11px;letter-spacing:.12em;text-transform:uppercase;background:var(--paper);color:var(--ink);padding:8px 12px}
.photo-band .quote{position:absolute;right:clamp(16px,4vw,48px);bottom:20px;z-index:2;max-width:min(520px,80%);background:var(--paper);padding:16px 18px;font-size:clamp(18px,1.8vw,22px);line-height:1.35}
.photo-pair{display:grid;grid-template-columns:1fr 1fr;gap:12px;margin-top:40px}
.photo-pair figure{margin:0;position:relative;aspect-ratio:4/5;max-width:100%;overflow:hidden;border:1.5px solid var(--ink)}
.photo-pair figure:first-child{margin-top:48px}
.photo-pair figure img{transition:transform 1.2s var(--ease)}
.photo-pair figure:hover img{transform:scale(1.05)}
@media (max-width:640px){.photo-pair figure:first-child{margin-top:24px}}
@media (max-width:860px){.cta-photos{display:none}}
.split-photo{position:relative;aspect-ratio:4/5;max-width:100%;max-height:72svh;overflow:hidden;border:1.5px solid var(--ink)}
@media (min-width:861px){.split-photo{aspect-ratio:1/1;max-height:74svh}}
@media (max-width:860px){.split-photo{aspect-ratio:16/10;max-height:34svh;order:2}}

/* halftone texture */
.halftone{position:relative}
.halftone::after{content:"";position:absolute;inset:0;pointer-events:none;background-image:radial-gradient(rgba(22,19,15,.16) .8px,transparent 1.3px);background-size:6px 6px;mix-blend-mode:multiply}

/* ---------- HOME: snap panels ---------- */
.panel{min-height:100svh;scroll-snap-align:start;scroll-snap-stop:always;position:relative;display:flex;flex-direction:column;justify-content:center;padding-block:calc(var(--head) + 32px) 48px;overflow:hidden}
.rail{position:fixed;right:clamp(10px,2vw,28px);top:50%;transform:translateY(-50%);z-index:40;display:flex;flex-direction:column;gap:12px}
.rail a{width:10px;height:10px;border:1.5px solid var(--ink);background:var(--paper);display:block;transform:rotate(45deg);transition:background .3s,transform .4s var(--ease)}
.rail a.on{background:var(--claret);border-color:var(--claret);transform:rotate(45deg) scale(1.35)}
.rail-count{position:fixed;left:clamp(16px,2vw,28px);bottom:20px;z-index:40;font-family:var(--mono);font-size:12px;letter-spacing:.14em;color:var(--muted)}
@media (max-width:640px){.rail{display:none}}

.hero{justify-content:flex-start;padding-bottom:0}
.hero .hero-inner{position:relative;z-index:2;padding-top:clamp(16px,5vh,56px)}
.hero h1{font-size:clamp(46px,11vw,172px);margin-top:16px}
.hero .hero-inner{min-width:0;max-width:100%}
@media (min-width:900px){
  .hero .hero-inner{margin-left:max(0px,calc((100vw - var(--wrap)) / 2));margin-right:0;width:56vw;max-width:780px;padding-top:clamp(8px,4vh,48px)}
  .hero h1{font-size:clamp(64px,7.6vw,132px)}
  .panel.hero .terrace-wrap{position:absolute;right:0;top:var(--head);bottom:56px;width:40vw;margin:0;min-height:0;border-left:1.5px solid var(--ink)}
  .panel.hero .ticker{position:absolute;left:0;right:0;bottom:0}
  .panel.hero{padding-bottom:80px}
}
@media (max-width:899px){.panel.hero .terrace-wrap{min-height:34svh}}
.logo b{white-space:nowrap}
@media (max-width:440px){.logo span{display:none}.rail-count{display:none}.btn{padding:13px 16px;font-size:12px}}
.hero .lede{font-size:clamp(20px,2.2vw,26px);margin-top:20px;max-width:30ch;color:var(--ink-2)}
.ctas{display:flex;gap:12px;flex-wrap:wrap;margin-top:28px}
.hero .terrace-wrap{position:relative;flex:1;min-height:200px;margin-top:24px}
.terrace{display:block;width:100%;height:100%;position:absolute;inset:0}
.hero .ticker{position:relative;z-index:2}

.stats{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(20px,3vw,48px);margin-top:48px}
@media (max-width:820px){.stats{grid-template-columns:1fr;gap:24px;margin-top:28px}}
.stat{border-top:3px solid var(--ink);padding-top:18px;display:grid;gap:10px;align-content:start}
.stat .n{font-family:var(--display);font-weight:900;font-size:clamp(64px,8vw,128px);line-height:.85;color:var(--claret);font-variant-numeric:tabular-nums}
.stat .who{font-family:var(--display);font-weight:800;font-size:26px;text-transform:uppercase;line-height:1}
.stat p{font-size:17px;color:var(--ink-2);max-width:32ch}
.panel h2.big{font-size:clamp(44px,min(9vw,13svh),140px)}

.split{display:grid;grid-template-columns:1fr 1.1fr;gap:clamp(24px,5vw,80px);align-items:center}
@media (max-width:860px){.split{grid-template-columns:1fr}}
.split .copy{display:grid;gap:20px;align-content:center}
.split .copy p{font-size:clamp(19px,1.8vw,22px);color:var(--ink-2);max-width:36ch}

/* archive card stack */
.archive{position:relative;height:clamp(320px,52vh,520px)}
.acard{position:absolute;left:50%;top:50%;width:min(64%,300px);aspect-ratio:3/4;background:var(--paper);border:1.5px solid var(--ink);padding:18px;display:flex;flex-direction:column;justify-content:space-between;box-shadow:0 18px 40px -22px rgba(22,19,15,.45);transform:translate(-50%,-50%) rotate(0deg);transition:transform 1.1s var(--ease)}
.archive.fan .acard:nth-child(1){transform:translate(-118%,-56%) rotate(-14deg)}
.archive.fan .acard:nth-child(2){transform:translate(-78%,-46%) rotate(-5deg)}
.archive.fan .acard:nth-child(3){transform:translate(-30%,-52%) rotate(4deg)}
.archive.fan .acard:nth-child(4){transform:translate(14%,-44%) rotate(12deg)}
@media (max-width:520px){
  .archive.fan .acard:nth-child(1){transform:translate(-90%,-58%) rotate(-12deg)}
  .archive.fan .acard:nth-child(2){transform:translate(-66%,-48%) rotate(-4deg)}
  .archive.fan .acard:nth-child(3){transform:translate(-36%,-54%) rotate(4deg)}
  .archive.fan .acard:nth-child(4){transform:translate(-8%,-46%) rotate(11deg)}
}
.archive .acard:hover{z-index:5}
.acard .t{font-family:var(--display);font-weight:900;text-transform:uppercase;font-size:34px;line-height:.9}
.acard.prog{background:var(--claret);color:#fff;border-color:var(--claret)}
.acard.prog .mono{color:#F2D9DD}
.acard.ticket{aspect-ratio:auto;height:46%;top:62%;background:var(--chalk);border-style:dashed}
.acard.swatch .chips{display:grid;grid-template-columns:repeat(3,1fr);gap:6px;flex:1;margin-block:14px}
.acard.swatch .chips i{display:block;border:1px solid var(--ink)}
.acard.chant{background:var(--ink);color:var(--paper)}
.acard.chant .mono{color:#C9B9A6}
.acard.chant p{font-family:var(--body);font-style:italic;font-size:22px;line-height:1.3}

/* kit wall */
.kitstage{position:relative;display:grid;place-items:center;height:clamp(300px,56vh,560px)}
.kitstage .kit{position:absolute;left:50%;top:50%;margin-left:calc(min(78%,440px) / -2);margin-top:calc(min(78%,440px) / -2);width:min(78%,440px);aspect-ratio:1/1;transition:transform .9s var(--ease),opacity .6s}
.kitstage .kit svg{display:block;width:100%;height:100%}
@media (max-width:860px){.kitstage{height:clamp(220px,30svh,340px);order:2}#p4 .copy{order:1}#p4 .split{gap:8px}}
.kitstage .kit.out{transform:translateX(-30%) rotate(-12deg) scale(.85);opacity:0}
.kitstage .kit.in{transform:translateX(30%) rotate(12deg) scale(.85);opacity:0}
.kitstage .tag{position:absolute;right:4%;bottom:6%;font-family:var(--mono);font-size:12px;letter-spacing:.12em;text-transform:uppercase;background:var(--ink);color:var(--paper);padding:8px 12px}
.svc-list{display:grid;gap:0;border-top:1.5px solid var(--ink);margin-top:8px}
.svc-list a{display:flex;justify-content:space-between;align-items:baseline;gap:16px;padding-block:14px;border-bottom:1px solid var(--rule);text-decoration:none;font-family:var(--display);font-weight:800;text-transform:uppercase;font-size:clamp(26px,3vw,38px);line-height:1;transition:padding .4s var(--ease),color .3s}
.svc-list a:hover{padding-left:12px;color:var(--claret)}
.svc-list a span{font-family:var(--mono);font-size:12px;font-weight:400;letter-spacing:.12em;color:var(--muted)}

/* fans panel */
.fans{padding:0;justify-content:flex-end}
.fans .terrace-wrap{position:absolute;inset:0}
.fans .over{position:relative;z-index:2;padding-block:calc(var(--head) + 24px) clamp(32px,6vh,72px)}
.fans .over h2{font-size:clamp(42px,10vw,160px);background:var(--paper);display:inline;box-decoration-break:clone;-webkit-box-decoration-break:clone;padding:0 .12em;line-height:1.02}
.fans .over p{margin-top:20px;font-size:clamp(18px,1.8vw,22px);background:var(--paper);display:inline-block;padding:8px 12px;max-width:40ch}

/* concept kits */
.concepts{display:grid;gap:14px;min-width:0}
.cstage{position:relative;height:clamp(280px,50vh,520px);overflow:hidden}
.ckit{position:absolute;inset:0;margin:0;opacity:0;transform:translateY(14px) scale(.95);transition:opacity .7s var(--ease),transform .9s var(--ease)}
.ckit.on{opacity:1;transform:none}
.ckit img{width:100%;height:100%;object-fit:contain;display:block;mix-blend-mode:multiply}
.cstage:hover .ckit.on{transform:scale(1.03)}
.cflag{position:absolute;left:0;top:0;font-family:var(--mono);font-size:11px;letter-spacing:.12em;text-transform:uppercase;background:var(--claret);color:#fff;padding:6px 10px;z-index:2}
.ctabs{display:grid;grid-template-columns:repeat(4,1fr);border-top:1.5px solid var(--ink)}
.ctabs button{appearance:none;background:none;border:0;border-right:1px solid var(--rule);padding:12px 10px 10px;text-align:left;cursor:pointer;display:grid;gap:4px;position:relative;color:var(--ink);min-width:0}
.ctabs button:last-child{border-right:0}
.ctabs button::before{content:"";position:absolute;left:0;right:0;top:-1.5px;height:3px;background:var(--claret);transform:scaleX(0);transform-origin:left;transition:transform .5s var(--ease)}
.ctabs button[aria-selected="true"]::before{transform:none}
.ctabs button span{min-height:2.5em;font-family:var(--mono);font-size:10.5px;letter-spacing:.1em;text-transform:uppercase;color:var(--claret)}
.ctabs button b{font-family:var(--display);font-weight:800;font-size:clamp(17px,1.5vw,22px);text-transform:uppercase;line-height:1;white-space:nowrap;overflow:hidden;text-overflow:ellipsis}
.ctabs button[aria-selected="false"] b{color:var(--muted)}
.cnote{font-size:16px;color:var(--ink-2);min-height:2.8em}
@media (max-width:860px){#p4 .concepts{order:2}#p4 .copy{order:1}.ctabs{grid-template-columns:repeat(2,1fr)}.ctabs button:nth-child(2){border-right:0}.ctabs button:nth-child(-n+2){border-bottom:1px solid var(--rule)}.cstage{height:clamp(240px,38svh,360px)}}
.svc-hero .cstage{height:clamp(220px,34vh,380px)}
@media (min-width:861px){#p4 .split{grid-template-columns:1.15fr 1fr}#p4 h2.big{font-size:clamp(44px,min(7vw,12svh),112px)}}

/* revenue calculator */
@media (min-width:861px){#p6 .split{grid-template-columns:1fr 1fr}#p6 h2.big{font-size:clamp(44px,min(6.4vw,12svh),104px)}}
.calc{border:1.5px solid var(--ink);padding:clamp(20px,3vw,36px);display:grid;gap:22px;background:var(--paper)}
.calc-row{display:grid;grid-template-columns:1fr auto;gap:8px 16px;align-items:baseline}
.calc-row label{font-family:var(--mono);font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:var(--muted)}
.calc-row output{font-family:var(--display);font-weight:800;font-size:30px;line-height:1;font-variant-numeric:tabular-nums}
.calc-row input{grid-column:1/-1;width:100%;accent-color:var(--claret);height:28px;cursor:pointer}
.calc-out{display:grid;grid-template-columns:1fr 1fr;gap:16px;border-top:3px solid var(--ink);padding-top:18px}
.calc-out div{display:grid;gap:6px;min-width:0}
.calc-out b{font-family:var(--display);font-weight:900;font-size:clamp(32px,min(3.6vw,8svh),64px);line-height:.95;font-variant-numeric:tabular-nums;white-space:nowrap}
.calc-note{font-size:14px;color:var(--muted)}
.case .rev{font-family:var(--display);font-weight:900;font-size:clamp(56px,5.6vw,84px);line-height:.85;color:var(--claret);font-variant-numeric:tabular-nums;margin-top:6px}
.case .rev small{display:block;font-family:var(--mono);font-weight:400;font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:var(--muted);margin-top:8px}
.case .units{font-family:var(--mono);font-size:13px;color:var(--ink);background:var(--chalk);padding:8px 10px;align-self:flex-start}

/* cta */
.moments{display:flex;flex-wrap:wrap;gap:10px;margin-top:28px}
.moments span{font-family:var(--mono);font-size:13px;letter-spacing:.08em;text-transform:uppercase;border:1.5px solid var(--ink);padding:10px 14px;border-radius:999px;transition:background .3s,color .3s}
.moments span:hover{background:var(--ink);color:var(--paper)}

/* ---------- inner pages ---------- */
.page-hero{padding-block:calc(var(--head) + clamp(48px,9vh,110px)) clamp(40px,7vh,80px);border-bottom:1.5px solid var(--ink)}
.page-hero h1{font-size:clamp(64px,11vw,170px)}
.page-hero .lede{margin-top:24px;font-size:clamp(19px,2vw,24px);max-width:44ch;color:var(--ink-2)}
.section{padding-block:clamp(64px,10vh,120px)}
.section + .section{border-top:1px solid var(--rule)}
.sec-title{display:flex;justify-content:space-between;align-items:end;gap:24px;flex-wrap:wrap;margin-bottom:40px}
.sec-title h2{font-size:clamp(44px,6.5vw,96px)}

/* proof */
.filters{display:flex;gap:8px;flex-wrap:wrap;margin-top:32px}
.filters button{font-family:var(--mono);font-size:12px;letter-spacing:.1em;text-transform:uppercase;border:1.5px solid var(--ink);background:var(--paper);color:var(--ink);padding:10px 14px;border-radius:999px;cursor:pointer;transition:background .3s,color .3s}
.filters button[aria-pressed="true"]{background:var(--ink);color:var(--paper)}
.cases{display:grid;grid-template-columns:repeat(3,1fr);border-top:1.5px solid var(--ink);border-left:1px solid var(--rule)}
@media (max-width:980px){.cases{grid-template-columns:repeat(2,1fr)}}
@media (max-width:620px){.cases{grid-template-columns:1fr}}
.case{border-right:1px solid var(--rule);border-bottom:1px solid var(--rule);padding:28px 24px 26px;display:flex;flex-direction:column;gap:12px;min-width:0;position:relative;overflow:hidden;transition:opacity .4s,transform .4s var(--ease)}
.case::before{content:"";position:absolute;left:0;top:0;bottom:0;width:4px;background:var(--claret);transform:scaleY(0);transform-origin:top;transition:transform .5s var(--ease)}
.case:hover::before{transform:none}
.case.hide{display:none}
.case .tags{display:flex;gap:6px;flex-wrap:wrap}
.case .tags span{font-family:var(--mono);font-size:10.5px;letter-spacing:.1em;text-transform:uppercase;color:var(--muted);border:1px solid var(--rule);padding:4px 8px}
.case .fig{font-family:var(--display);font-weight:900;font-size:clamp(64px,6.5vw,96px);line-height:.85;color:var(--claret);font-variant-numeric:tabular-nums;margin-top:6px}
.case h3{font-size:30px;line-height:.95}
.case .what{font-family:var(--mono);font-size:12px;letter-spacing:.06em;color:var(--muted)}
.case p.res{font-size:17px;color:var(--ink-2)}
.case a.src{margin-top:auto;font-family:var(--mono);font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:var(--muted);text-decoration:none;border-bottom:1px solid var(--rule);align-self:flex-start;padding-bottom:2px}
.case a.src:hover{color:var(--claret);border-color:var(--claret)}
.note{font-size:15px;color:var(--muted);margin-top:20px;max-width:70ch}

.shared{display:grid;grid-template-columns:repeat(4,1fr);gap:28px}
@media (max-width:900px){.shared{grid-template-columns:repeat(2,1fr)}}
@media (max-width:520px){.shared{grid-template-columns:1fr}}
.shared div{border-top:3px solid var(--ink);padding-top:16px;display:grid;gap:8px;align-content:start}
.shared h3{font-size:30px}
.shared p{font-size:17px;color:var(--ink-2)}

/* process */
.dig{display:grid;grid-template-columns:repeat(4,1fr);border-top:1.5px solid var(--ink);border-left:1px solid var(--rule)}
@media (max-width:900px){.dig{grid-template-columns:repeat(2,1fr)}}
@media (max-width:520px){.dig{grid-template-columns:1fr}}
.dig div{border-right:1px solid var(--rule);border-bottom:1px solid var(--rule);padding:22px 20px;display:grid;gap:8px;align-content:start;min-width:0;transition:background .35s}
.dig div:hover{background:var(--chalk)}
.dig b{font-family:var(--display);font-weight:800;font-size:24px;text-transform:uppercase;line-height:1}
.dig p{font-size:15.5px;color:var(--ink-2);line-height:1.45}
.story{display:grid;grid-template-columns:1fr 1fr;gap:clamp(24px,5vw,80px)}
@media (max-width:860px){.story{grid-template-columns:1fr}}
.story .sticky{position:sticky;top:calc(var(--head) + 24px);height:calc(100svh - var(--head) - 48px);display:grid;place-items:center}
@media (max-width:860px){.story .sticky{position:sticky;top:var(--head);height:46svh;background:var(--paper);z-index:3;border-bottom:1px solid var(--rule)}}
.story .sticky svg{width:min(100%,520px);height:auto;max-height:100%}
.stage-steps{display:flex;flex-direction:column}
.stage{min-height:78svh;display:flex;flex-direction:column;justify-content:center;gap:14px;padding-block:24px;opacity:.28;transition:opacity .5s}
.stage.on{opacity:1}
@media (max-width:860px){.stage{min-height:62svh}}
.stage .no{font-family:var(--display);font-weight:900;font-size:96px;line-height:.8;color:var(--claret)}
.stage h3{font-size:clamp(44px,5vw,72px)}
.stage p{font-size:19px;color:var(--ink-2);max-width:40ch}
.stage ul{margin:0;padding:0;list-style:none;display:grid;gap:6px}
.stage li{font-family:var(--mono);font-size:13px;letter-spacing:.04em;color:var(--ink-2);padding-left:18px;position:relative}
.stage li::before{content:"";position:absolute;left:0;top:.6em;width:9px;height:1.5px;background:var(--claret)}
/* build layers */
.layer{opacity:0;transition:opacity .8s var(--ease),transform .8s var(--ease)}
.layer.on{opacity:1}
.layer.lift{transform:translateY(14px)}
.layer.lift.on{transform:none}

.example{display:grid;grid-template-columns:1fr 1.3fr;border:1.5px solid var(--ink)}
@media (max-width:860px){.example{grid-template-columns:1fr}}
.example .l{background:var(--ink);color:var(--paper);padding:clamp(24px,4vw,48px);display:grid;gap:16px;align-content:start}
.example .l .mono{color:#C9B9A6}
.example .l h3{font-size:clamp(48px,6vw,84px)}
.example .r{padding:clamp(24px,4vw,48px);display:grid;gap:0}
.example .row{display:grid;grid-template-columns:150px 1fr;gap:16px;padding-block:14px;border-bottom:1px solid var(--rule)}
.example .row:last-child{border-bottom:0}
@media (max-width:520px){.example .row{grid-template-columns:1fr;gap:4px}}
.example .row p{font-size:17px;color:var(--ink-2)}

/* services */
.svc-grid{display:grid;grid-template-columns:repeat(3,1fr);border-top:1.5px solid var(--ink);border-left:1px solid var(--rule)}
@media (max-width:900px){.svc-grid{grid-template-columns:repeat(2,1fr)}}
@media (max-width:560px){.svc-grid{grid-template-columns:1fr}}
.svc{border-right:1px solid var(--rule);border-bottom:1px solid var(--rule);padding:28px 24px;display:grid;gap:12px;align-content:start;min-width:0;position:relative;overflow:hidden;isolation:isolate;transition:color .4s}
.svc::before{content:"";position:absolute;inset:0;background:var(--ink);transform:translateY(101%);transition:transform .55s var(--ease);z-index:-1}
.svc:hover{color:var(--paper)}
.svc:hover::before{transform:none}
.svc:hover p,.svc:hover li{color:#D9D0C4}
.svc .k{font-family:var(--mono);font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:var(--claret)}
.svc:hover .k{color:#E7A8B3}
.svc h3{font-size:36px}
.svc p{font-size:17px;color:var(--ink-2);transition:color .4s}
.svc ul{margin:4px 0 0;padding:0;list-style:none;display:grid;gap:4px}
.svc li{font-family:var(--mono);font-size:12.5px;color:var(--muted);transition:color .4s}
.ladder{display:grid;grid-template-columns:repeat(3,1fr);gap:0;border-top:1.5px solid var(--ink)}
@media (max-width:860px){.ladder{grid-template-columns:1fr}}
.rung{padding:28px 24px 28px 0;display:grid;gap:10px;align-content:start;border-bottom:1px solid var(--rule)}
.rung .n{font-family:var(--display);font-weight:900;font-size:80px;line-height:.8;color:var(--claret)}
.rung h3{font-size:36px}
.rung p{font-size:17px;color:var(--ink-2);max-width:32ch}
.faq{border-top:1.5px solid var(--ink)}
.faq details{border-bottom:1px solid var(--rule)}
.faq summary{list-style:none;cursor:pointer;display:flex;justify-content:space-between;gap:16px;align-items:center;padding-block:20px;font-family:var(--display);font-weight:800;font-size:clamp(24px,2.6vw,32px);text-transform:uppercase;line-height:1}
.faq summary::-webkit-details-marker{display:none}
.faq summary i{width:16px;height:16px;position:relative;flex:none}
.faq summary i::before,.faq summary i::after{content:"";position:absolute;left:0;right:0;top:7px;height:2px;background:var(--ink);transition:transform .4s var(--ease)}
.faq summary i::after{transform:rotate(90deg)}
.faq details[open] summary i::after{transform:rotate(0)}
.faq details p{padding-bottom:22px;font-size:18px;color:var(--ink-2);max-width:62ch}

/* studio / contact */
.contact{display:grid;grid-template-columns:1.2fr 1fr;gap:clamp(24px,5vw,80px);align-items:start}
@media (max-width:860px){.contact{grid-template-columns:1fr}}
.contact .copy{display:grid;gap:18px}
.contact .copy p{font-size:clamp(19px,1.8vw,22px);color:var(--ink-2);max-width:42ch}
.cbox{border:1.5px solid var(--ink);padding:clamp(22px,3vw,36px);display:grid;gap:18px}
.cbox h3{font-size:44px}
.email-row{display:flex;gap:10px;flex-wrap:wrap;align-items:center}
.email{font-family:var(--mono);font-size:17px;user-select:all;word-break:break-all}
.copy-btn{font-family:var(--mono);font-size:12px;letter-spacing:.1em;text-transform:uppercase;background:var(--ink);color:var(--paper);border:0;padding:9px 14px;cursor:pointer}
.ticks{display:grid;gap:8px;margin:0;padding:0;list-style:none}
.ticks li{font-size:17px;color:var(--ink-2);padding-left:20px;position:relative}
.ticks li::before{content:"";position:absolute;left:0;top:.65em;width:9px;height:1.5px;background:var(--claret)}

/* cta band (inner pages) */
.band{background:var(--claret);color:#fff;padding-block:clamp(56px,9vh,100px);position:relative;overflow:hidden}
.band h2{font-size:clamp(48px,8vw,120px)}
.band .btn{border-color:#fff;color:#fff;margin-top:28px}
.band .btn::before{background:#fff}
.band .btn:hover{color:var(--claret)}

footer.foot{padding-block:28px;border-top:1px solid var(--rule)}
footer.foot .wrap{display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap}
footer.foot p{font-family:var(--mono);font-size:11px;letter-spacing:.08em;text-transform:uppercase;color:var(--muted);max-width:70ch}

@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  html.snap{scroll-snap-type:none}
  .kinetic .w,.ticker .track{animation:none}
  .rv,.acard,.kitstage .kit,.layer{transition:none}
  .photo.drift{transform:none;transition:none}
}

@media (min-width:861px) and (max-height:720px){.calc{gap:12px;padding:20px 24px}.calc-row output{font-size:24px}.calc-row input{height:22px}.calc-note{font-size:13px}}